Movies

‘Jurassic World : Dominion’ Prologue Begins Marketing For 2022 Summer Movies – Forbes

Summary

For those who didn’t see F9 in IMAX this past summer, Universal went and put up the attached five-minute Jurassic World: Dominion prologue for public consumption. The prehistoric prologue offered an origin for the franchise’s star T-Rex, akin to the “Sméagol finds the ring of power” prologue of The Lord of the Rings: The Return of the King. The “dawn of time” setting and its “nature is a cruel beast” sensibilities reminded me of the “caveman discovers the black goo” pro…….

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For those who didn’t see F9 in IMAX this past summer, Universal went and put up the attached five-minute Jurassic World: Dominion prologue for public consumption. The prehistoric prologue offered an origin for the franchise’s star T-Rex, akin to the “Sméagol finds the ring of power” prologue of The Lord of the Rings: The Return of the King. The “dawn of time” setting and its “nature is a cruel beast” sensibilities reminded me of the “caveman discovers the black goo” prologue in The X-Files: Fight the Future. The second beat, which I did not divulge in detail at the time, exists in the post-Fallen Kingdom present-day world and features folks visiting a drive-in movie being attacked by dinosaurs.

As I noted at the time, the second portion played even better today than it might have in normal circumstances due to it A) being set in a location that has been frequented far more often in the last 18 months and B) serving as a metaphor for the movie industry as it exists today. But the most exciting portion of the tease was the “next summer” text, implying that we might have a conventional summer 2022 season to which to look forward. This was mid-June, as solid business for A Quiet Place part II and the lingering high of Godzilla Vs. Kong gave hope just before the Delta variant snatched away the promise of normalcy.

Will emerging reports of another variant originating in South Africa bring similar grim tidings and threaten to squash what otherwise was promising to be a business as usual Christmas season? I cannot say, but if you’re not vaxxed, please get vaxxed. Suppose the prologue’s debut promised a normal summer movie season in 2022. In that case, the clip’s arrival online during Thanksgiving is hopefully the starting shot in the marketing campaigns for next summer’s biggest movies. If you recall, the first teaser to Jurassic World (the one with the lovely “sad-music” version of the Jurassic Park theme) debuted on November 25, 2014, two days earlier than planned after Disney announced a teaser for The Force Awakens on November 28.

I do not know if we’ll be getting the first conventional teaser for Jurassic World: Dominion alongside the late-December likes of Sing 2, The Matrix Resurrections and Spider-Man: No Way Home, but we already got a teaser for DC League of Super Pets (set for May 20, 2022) this week and I have to assume we’ll get another “This time we mean it!” trailer for Top Gun: Maverick over the late December blitz. Will we also get a teaser for Keanu Reeves’ John Wick: Chapter 4 alongside Lionsgate’s Underdog or Warner Bros.’ Matrix sequel? Can Disney drop a trailer for Doctor Strange in the Multiverse of Madness that doesn’t spoil Spider-Man: No Way Home?

And to the extent that mid-April now almost counts as summer, I imagine we’ll get first-look teases in the next month for Brad Pitt’s Bullet Train, …….

Source: https://www.forbes.com/sites/scottmendelson/2021/11/26/jurassic-world-dominion-prologue-kicks-off-2022-summer-movie-marketing-campaigns/