Movies

New app Snax combines short-form movies with interactive games – TechCrunch

Summary

Short-form video apps have seen major successes, like TikTok, as well as dramatic failures, like Quibi. Now, a new app called Snax wants to offer a twist on the popular vertical video format by giving users a way to not just watch mini-movies on their mobile devices, but also interact with them. The subscription streaming service in Snax includes a growing catalog of original movies which combine traditional storytelling elements with interactive gaming. Users may …….

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Short-form video apps have seen major successes, like TikTok, as well as dramatic failures, like Quibi. Now, a new app called Snax wants to offer a twist on the popular vertical video format by giving users a way to not just watch mini-movies on their mobile devices, but also interact with them. The subscription streaming service in Snax includes a growing catalog of original movies which combine traditional storytelling elements with interactive gaming. Users may be asked to solve a puzzle to help move the story forward, look for clues in a murder mystery scene, make a choice for the characters in a choose-your-own-adventure mode, engage with 360-degree video elements, and more.

The idea for this new type of interactive movie experience comes from the Paris-based app developers at Marmelapp, co-founded by Alan Keiss, Stéphane Fort, and Jérôme Boé. To date, the company has launched 15 apps totaling over 30 million downloads and generates double-digits millions (in euros) per year across its apps.

Marmelapp’s more recent titles include the party game Picolo and the text-based choose-your-own-adventure app Blaze. The latter actually served as the starting point for Snax, we’re told.

“We really enjoyed [Blaze] and got some great feedback. We developed and published 75 original stories on there,” explains Snax’s Head of Content, James Davies. “That was actually quite a lot content because, with all the branching paths, we had multiple endings,” he notes. The team later realized that Blaze could be a lot more fun if it included more than just text — like mini-films to go along with its stories. They initially thought to try to incorporate that concept into Blaze, but it became too complicated.

“It became pretty clear to us that it needed to be a separate project,”  Davies says. That’s how, around 18 months ago, Snax began its development.

Image Credits: Snax

Today, the app features a collection of bite-sized movies (hence the name “Snax) which are meant to be watched as vertical videos. Each episode lasts about 3 to 5 minutes long, and includes stopping points where the user is meant to engage with the content in some way. They may need to solve a puzzle or a brain teaser. They may need to make a choice or find a hidden item in the room. They may need to text with a character. And so on. (Don’t worry, if you’re stumped, there is a “hint” option.)

Users will sometimes do more than just tap on a choice. For example, in one murder mystery movie, you’re presented with a text box where you write in your answer, freeform. To make this feature work, Snax developed a database of possible answers and their potential misspellings, so it would be able to determine when the user got it right.

Image Credits: Snax

The movies themselves are also …….

Source: https://techcrunch.com/2021/11/18/new-app-snax-combines-short-form-movies-with-interactive-games/